1. Develop marketing strategy plans, create content, track campaign performance, and optimize ROI.

2. Oversee the operation, testing and optimization of new media channels to drive user growth, traffic acquisition and conversion.

3. Conduct market research, analyze competitors, and gain insights into segmented audiences to support marketing decision-making.

4. Contribute to business development and partnership expansion, including customer screening, communication and related support.

5. Participate in event planning and SOP development with strong imagination and creativity.

6. Collaborate closely with cross-functional teams, demonstrating a strong sense of responsibility, self-motivation and execution ability.